The Aroos El-Saeed “Bride of Upper Egypt” Training and Business Development Center was established in 2020.

Driven by the belief in the importance of “investing in people” through training and capacity-building processes conducted by the association’s qualified cadres, with the assistance of specialized consultants in various fields. It also provides innovative training and consulting services that contribute to the development of human and institutional capital, support positive transformation in the performance of individuals, companies, and institutions, through programs based on knowledge, practice, and local experience.

Center Objectives

• Empower youth, women, and entrepreneurs to build projects with sustainable economic and social impact.

• Develop a stimulating business environment to support the growth of local institutions and startups.

• Establish strategic partnerships with universities, training centers, and private sector institutions.

• Achieve financial and operational sustainability by diversifying sources of income and training/consulting services.

• Build and develop the capacities of civil society organizations and their workers by providing specialized training programs and technical consultations, thereby enhancing institutional governance and raising the efficiency of implementing development programs and projects.

Target Audiences

• Youth seeking employment opportunities or the development of entrepreneurial skills.

• Women and girls facing limited economic opportunities.

• Institutions, civil action organizations, and development cadres.

• Private sector companies at various stages.

• Impoverished families, or those affected by incarceration or disability, to build their capacities.

• Small-scale farmers or youth who can be integrated into green finance or agricultural support pathways.

• Individuals with disabilities targeted through the rehabilitation center, entrepreneurship programs, and specialists.

• High achievers in professional or craft fields, or those with private projects who can be offered grants or special support to expand their capabilities.